Global Fund for Coral Reefs (GFCR)

Launched by the United Nations Development Programme in 2020, this coalition dedicated to the conservation of coral reef ecosytems needed an original brand identity.

The United Nations Development Programme (UNDP) & Prince Albert II of Monaco formed this multi-partner trust fund to fund innovative business models dedicated to preserving the world's coral reefs, and partnered with Terra to create an original identity to attract public donors and private partnerships.

I created the brand’s logo and iconography, built out illustrative design elements, and partnered with our product designers and developers to build the GFCR website.