Style Sessions

In November 2023, The Washington Post celebrated the (re)launch of its Style section with an event series that featured high profile creatives, including the likes of Christopher Nolan and Ana DuVernay.

I needed to adapt and translate the evolving Style section’s new visual identity into an experiential and spatial experience within The Rubell Museum.

The creative assets and elements need to feel related to The Washington Post, but still fresh and new, per the desire of breaking down preconceived notions of the breadth of content The Post has to offer.

Challenges include:

• Striking the balance of pushing the boundaries of The Washington Post’s established visual identity and design codes while preserving familiarity

• Remotely designing from New York City for a space in Washington D.C.

I adapted and shifted The Post’s aesthetic color palette to more prominently feature colors that were previously reserved as accents, to breathe in new yet familiar vibrancy and zest, while designing all physical, digital, and promotional assets.